The Hidden Falls Media Experience

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Episodes

Welcome to The Hidden Falls Media Experience, hosted by entrepreneur, CEO, neuro-marketer, investor, and public speaker Alex Vonderhaar. On this podcast you'll find a mix of my show episodes, keynote speeches on marketing and business, segments from my weekly video series, interviews, and fireside chats I've given, as well as new and current thoughts I record originally for this incredible audio experience.

Episodes

Monday Dec 14, 2020

Ep 27: What Makes a Personal, Political, or Consumer Message More Persuasive? W/ Dr. Jake Teeny

Monday Dec 14, 2020

Jacob (Jake) Teeny is an Assistant Professor of Marketing at the Kellogg School of Management, specializing in the study of consumer behavior. For years, he has researched the psychological factors that increase consumers’ word of mouth, the elements that make advertising more or less persuasive, and the inferential processes that shape the way consumers perceive themselves and others.

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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vond...
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia

Monday Dec 07, 2020

Ep 26: Persuasion, Attitudes, & Biases W/ Dr. Andy Luttrell

Monday Dec 07, 2020

Dr. Andy Luttrell is an Assistant Professor of Psychological Science at Ball State University. His research centers on people’s opinions, including when and how those attitudes change. In particular, what happens when people moralize their attitudes and how moral persuasive rhetoric can sometimes be compelling and sometimes backfire.

Andy also is the host of Opinion Science Podcast, a opportunity to learn more from other social scientists and people in the business of understanding and shaping public opinion. Andy talks with leading experts and dive into the research on these topics to share these insights with a general audience.

http://opinionsciencepodcast.com/

Monday Nov 30, 2020

Ep 25: Where Small Brands Have A MASSIVE Advantage W/ Garrath Robinson

Monday Nov 30, 2020

When you begin to grow and scale your company there are lots of opportunities for growth - but there are just as many opportunities to lose connection with your brand and audience.

In this episode Alex is joined by Garrath Robinson, CEO & Founder of No Shade Co. No Shade Co. is an outdoor lifestyle brand that is geared towards those with a spirit of independence, adventure and the pursuit of happiness through living an active lifestyle.

Garrath started No Shade Co. when he broke a $200 pair of RayBans while playing baseball. He spent three months doing in-depth market research. What I found was one company owned 80% of the market.

So after digging a little more and what he found was that many of the $200-$300 branded sunglasses were being made in Chinese factories for pennies on the dollar.

Now, we're all fans of economies-of-scale, but "pennies" to manufacture $200 shades? Something wasn't adding up.

So, Garrath decided to design my his shades and test them. He ordered their first batch in June of 2019 and quickly found that people really liked the quality and style of our sunglasses. From there the idea for No Shade Co. has been shining bright.

Guest: Garrath Robinson
https://www.thenoshadeco.com/

Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vond...
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia

Monday Nov 23, 2020

Ep 24: The SideHustle Millionaire: Building & Scaling Your Side Business W/ Tony Whatley

Monday Nov 23, 2020

Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community which grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business!

Tony once led a successful corporate career with over 27 years experience in oil/gas, managing $100MM+ international EPIC projects. He has built and scaled project management departments, and consulted within Fortune 100 corporations on systems, processes, and leadership. Tony also has extensive experience in procurement and contract laws, as well as contract negotiation. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves.

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Guest: Tony Whatley
https://365driven.com/
https://365driven.com/book/

https://www.instagram.com/365driven/

Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vonderhaar
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia

Friday Nov 20, 2020

Ep 23: Dominate Your Branding W/ James Jacobi

Friday Nov 20, 2020

James Jacobi is the Founder and President of Jacobi Enterprises, co-Founder of Ardor Learning, and creator of Morris Growth Con. He is the author of the bestselling book Radical Integrity: 7 Breakthrough Strategies on Transforming Your Business, Sales and Life.

As a business strategist and executive advisor, James helps companies achieve accelerated revenue growth towards becoming an 8 or 9 figure enterprise.
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If you enjoyed this episode, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;)
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Guest: James Jacobi
https://www.jamesjacobi.com/

Wednesday Nov 18, 2020

Ep 22: The Power of Storytelling W/ Michael La Ronn

Wednesday Nov 18, 2020

Michael La Ronn is the author of many science fiction and fantasy novels including the Android X, Modern Necromancy, and The Last Dragon Lord series.

In 2012, a life-threatening illness made him realize that life is too short. He’s devoted his life to writing ever since, making up whatever story makes him fall out of his chair laughing the hardest. Every day.

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If you enjoyed this episode, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;)
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Guest: Michael La Ronn
https://www.michaellaronn.com/
https://www.michaellaronn.com/podcast/

Thursday Nov 12, 2020

Ep 21: Graffiti x Digital Marketing W/ Mike "The Machine" Machin

Thursday Nov 12, 2020

Mike Machin is the CEO/Creative Director at Machine Studio, a graphic artists, digital media specialist, and incredible Entrepreneur. In this episode Alex and Mike cover the impact that good creative inside your business can have.

If you enjoyed this episode, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;)
—
Alex Vonderhaar is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vond...
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia

Monday Nov 09, 2020

Ep 20: Chatbots & Ecomm w/ Bradley Roth

Monday Nov 09, 2020

Everyday there are billions of dollars left in the carts of online stores, and Bradley Roth is a Chatbot wizard at recovering those lost dollars.

Thursday Nov 05, 2020

Ep 19: Unleash Your Purpose W/ Sean Douglas

Thursday Nov 05, 2020

Sean Douglas is a U.S. Air Force Veteran, TEDx Speaker, Master Resilience Implementer & Suicide Awareness Trainer, Business Positioning Strategist, International Radio Show Host of Life Transformation Radio, and Author. He's a suicide survivor who hit rock bottom. He believes that you were created for a purpose, and once you unlock your true potential, you will elevate your life, which is why he founded The Success Corps. Sean works with Entrepreneurs, Speakers, and Business Owners to improve their Positioning in the Market which increases Profitability while decreasing their anxiety and stress so their business thrives.

Alex Vonderhaar is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vond...
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia

Monday Nov 02, 2020

Ep 18: How to Create GO(O)D Marketing w/ Donny Harper

Monday Nov 02, 2020

Branding and marketing for the apparel industry is one of the most difficult journeys an entrepreneur can go through. The competition is fierce, and the margins are thin, which means you have to be a rockstar like Donny Harper at GO(O)D Co Apparel.
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