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Welcome to The Hidden Falls Media Experience, hosted by entrepreneur, CEO, neuro-marketer, investor, and public speaker Alex Vonderhaar. On this podcast you'll find a mix of my show episodes, keynote speeches on marketing and business, segments from my weekly video series, interviews, and fireside chats I've given, as well as new and current thoughts I record originally for this incredible audio experience.
Episodes
Monday Mar 29, 2021
Monday Mar 29, 2021
How many times have you filled up an online cart … and closed the tab? Except for your lack of finances, Roger Dooley is determined to eliminate the reason you didn’t checkout.
Roger is an international keynote speaker and author of Friction – 2019’s Best Business Book according to Strategy+Business. He’s trying to solve one of the most confounding eCommerce phenomena: why every year $3 trillion worth of merchandise makes it to a cart but fails to go through checkout. As an entrepreneur and former “corporate guy,” Roger’s experience has heightened his awareness of where the friction lies between companies and consumers.
On this episode of the Hidden Falls Media Experience, Roger and Alex connect over their neuromarketing philosophies. Roger reveals his fervor for friction hunting while breaking down how humans make decisions. Listen in for an episode that will make you reconsider why you didn’t checkout.
What You'll Learn:
- Why Roger says incorporating a higher-end product will increase your original product sales
- What nonconscious motivators are at play when a consumer decides to make a purchase
- How employee-company trust can be measured through blood samples
- And much more!
Favorite Quote:
“It's important to remember these buyers are still human. That industrial buyer is not just worried about your product specifications. That person is worried about – will this purchase help them get promoted? Maybe it’ll get them a raise. If it goes bad, could it get them fired or demoted?”
– Roger Dooley
Connect with Roger:
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Mar 22, 2021
Monday Mar 22, 2021
Can using the right words really drive more sales? When you effectively address problems with products it will resonate with your audience. But persuasion is an art and influencing is a science. Sean Kemp has refined these abilities to guide and grow businesses with simplicity and credibility in mind.
Sean’s minimalist approach, which fuses psychology and marketing, has grabbed the attention of entrepreneurs everywhere. He has generated multiple 8-figures online through his passion for taking the clutter out of business – specifically in the e-commerce space.
On this episode of the Hidden Falls Media experience, Sean and Alex break down what makes good, persuasive copy, where to start building a brand’s credibility, and how to develop enough intuition to take off your copywriting training wheels. Listen in for an episode that will elevate your business to stand out among the competition.
What You'll Learn:
- How Sean’s self-taught skills were inspired by a webinar and developed by a few strategic Google searches
- Why headlines and bullet points are the first step to success in e-commerce sales
- What are dimensionalized benefits and how incorporating them can elevate brand awareness
- And much more!
Favorite Quote:
“I might not be the best writer. I'm just a really, hella good researcher. I know exactly where to look and what to find to encapsulate the voice of the reader” – Sean Kemp
Connect with Sean:
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his experience in digital marketing. Alex has built a business that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Mar 15, 2021
Monday Mar 15, 2021
What happens when a social media algorithm isn’t mature enough to deal with humanity? The invite-only, audio-based social network, Clubhouse, has been connecting billionaires, celebrities, and everyday people since its launch in April 2020. However, the underdeveloped rules and regulations have resulted in mob-style moderation.
Mario Nawfal started his first business with only $300, selling blenders door-to-door, and is now the founder of Athena Group of Companies – a business conglomerate that operates in more than 40 countries. He also ran the largest daily room on Clubhouse until he was blocked from the app after a disagreement with an audience member.
On this episode of The Hidden Falls Media Experience, Mario and Alex hash out the endless stream of Clubhouse drama that eventually led Mario to move his #1 ranked community off the platform entirely. Listen in for an episode that will give you an insider’s look at the toxicity of emerging social networks.
What You'll Learn:
- How Mario’s community grew from 13 to an audience of thousands in less than a week
- What is happening on similar exclusive, audio-only platforms
- Why Mario blames this fledgling platform’s algorithm for his ongoing ban from the app
- And much more!
Favorite Quote:
“It’s my escape, you know business is tough…Mike Tyson punching you is entrepreneurship” – Mario Nawfal
Connect with Mario:
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Mar 08, 2021
Monday Mar 08, 2021
Do you even know what is the weakest link in your business or are you simply dealing with each problem once it becomes overwhelming? It's time to consider the root of the issue outside the realm of logical remedies. Problems and solutions should be treated like separate entities if that issue is going to be totally and sustainably eradicated from your business model.
Mike Michalowicz is more than a business strategist and lifelong entrepreneur – he is also a regular human being. He has built a brand by embracing his authentic self and hopes to help businesses do the same. In addition to founding, leading, and selling multiple multi-million dollar companies, he has also authored a series of research-based books that narrate how to grow a healthy and strong company. His ability to explain strategy through story will simplify the prospect of entrepreneurial endeavours for any aspiring business owner.
On this episode of The Hidden Falls Media Experience, Alex and Mike break down why businesses tend to fail at identifying the links between their problems, and how this ultimately limits them from executing a viable solution. Listen in for an episode that will inspire you to realign the way your business interacts with the rest of the world.
What You'll Learn:
- How to leverage the senses inside your own business to amplify your company’s message.
- What leaning into your authentic self means and how it will help your company resonate with the right community.
- Why Mike says increasing sales won’t fix your business’ financial struggles – it may actually make the problem worse.
- And so much more!
Favorite Quote:
“If you're the nerdy guy, be the nerdy guy and lean into it. If you truly are the rich, jerky type guy lean into that. You know, you got to be authentic. The second we start trying to play into what we think the community wants is the second we start diluting ourselves.” – Mike Michalowicz
Connect with Mike:
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Friday Feb 19, 2021
Friday Feb 19, 2021
This will blow your mind!
Tony Piloseno is one of the top content creators in the world with over 2 MILLION followers across all platforms. But not only is this young man social media savvy, he’s also a successful entrepreneur! He has got a wealth of knowledge you NEED to hear!
The only way to get ahead in the social media game AND EVERY OTHER AREA OF YOUR LIFE is to outwork everyone else… but how?
In this interview, Tony is sharing his unfiltered and authentic secrets about how to build a massive following on social media and revealing the HUSTLE behind the success.
He wasn’t just waiting around to live an average life. Tony went out and HUSTLED follower by follower to grow his reach, but not just for his own brand, but for Sherwin Williams. He was later fired after taking their social media accounts VIRAL, and later picked up a local Florida company where he is now building his entrepreneurial passions.
Building a social empire isn’t just about clout. It’s a REAL BUSINESS strategy that requires WORK, DEDICATION, and a RELENTLESS will to win!
Don’t miss out on these never-before shared strategies on how to grow your following and stand out online. PLUS Tony reveals the worst decision any content creator can make!
Social media is a business and this interview is your blueprint.
This episode is not just for Gen-Zers. This interview is for young and old alike who want to increase their productivity in business and digital marketing.
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Guest: Tony Piloseno
https://www.instagram.com/tonesterpaints/
https://www.tiktok.com/@tonesterpaints?lang=en
https://www.youtube.com/channel/UCUhLCpJxt5XmU5d0-LwhLMw
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Host: Alex Vonderhaar
https://www.instagram.com/alex.vonderhaar/
Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
Monday Feb 15, 2021
Monday Feb 15, 2021
When neighborhoods are growing, a lot of planning goes into renovating historic buildings and creating magnificent green spaces.
In the same way that these locations have the potential to become booming communities, MORTAR believes that the neighborhood’s residents have the potential to create booming enterprises – just footsteps from their homes.
MORTAR fulfills its purpose by building on these successes through focusing on those who are often ignored. By targeting underserved and redeveloping communities, Mortar offers these non-traditional entrepreneurs the opportunity to use their inherent talents to not just make a dollar, but to positively participate in the rise of Cincinnati.
In this episode Allen Woods - CEO, and Alex go deep into the effect Mortar is having on the local community.
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Guest: Allen Woods
https://www.instagram.com/wearemortar/
https://www.instagram.com/justcallmeallen/
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Host: Alex Vonderhaar
https://www.instagram.com/alex.vonderhaar/
Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
Thursday Feb 11, 2021
Thursday Feb 11, 2021
Speaker, Storyteller, and Body Language Expert, Holley Mignosi helps speakers and experts increase their influence and impact through the art of Hypnotic Body Language and the Neuroscience of Storytelling.
With a combined 30 years of experience as a celebrity modeling and acting coach, fitness trainer, and public speaking coach, Holley has helped over 250,000 people embody their message with presence and passion.
Using her 5 Phases of Powerful Storytelling framework Holley helps experts command the stage.
Her techniques help clients land prestigious speaking gigs, powerful partnerships, and global connections.Holley has graced the stage with celebrity speakers such as Jack Canfield, Kim Kiyosaki, and Janet Atwood. She is the CEO and Founder of The Dynamic Dream Life Group Inc., and holds multiple certifications in mindset and physicality specialties such as Neurolinguistic Programming, Hypnosis, and Hypnotic Presentation Skills, and other long words that sound cool!
She is grateful to be married to her “still in love soul mate” Tom. She is a self-proclaimed seminar junkie, chocoholic, gardening- goddess, beach bum, and proud mama of two crazy loving kiddos.
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Guest: Holley Mignosi
https://www.facebook.com/holleymig/
https://www.facebook.com/groups/shineonstage/
https://www.instagram.com/holleymignosi/
https://www.holleymignosi.com (website)
https://www.linkedin.com/in/holleymignosi/
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Host: Alex Vonderhaar
https://www.instagram.com/alex.vonderhaar/
Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
Monday Feb 08, 2021
Monday Feb 08, 2021
It's not a matter of if, but a matter of when.... burnout is inevitable. Whether you're a surgeon, lawyer, CEO, blue collar worker, or a middle school student. Our bodies and minds are constantly in overdrive, and our society doesn't do us any favors to correct this over stimulated state of being.
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In this episode Erica and Alex breakdown some incredible techniques to help you overcome burnout so you can live your best life!
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Guest: Erica Cuni
www.theburnoutprofessor.com/burnout-quiz
https://www.instagram.com/theburnoutprofessor/
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Host: Alex Vonderhaar
https://www.instagram.com/alex.vonderhaar/
Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
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Thursday Feb 04, 2021
Thursday Feb 04, 2021
“Dark Horse Entrepreneur” is focused on those dark horses that want to start, restart, kick-start or start stepping up their business game… all with a personal development twist because we know that if your mindset is jacked your biz-set will get jacked
In this episode Alex and Tracy Brinkmann go into marketing, business, and sales tactics for the Dark Horses out there!
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: instagram.com/alex.vonderhaar
LinkedIn: www.linkedin.com/in/alex-vond...
Facebook: facebook.com/hiddenfallsmedia
Website: www.hiddenfallsmedia.com
Weekly playlist: bit.ly/HiddenFallsMedia
Monday Feb 01, 2021
Monday Feb 01, 2021
From being canned a week before Christmas to building a 7-figure food truck empire in under 3 years - in this exclusive episode we breakdown how Patrick Bolanos was able to create a new life for himself.
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Patrick Bolanos:
https://www.instagram.com/patrickbolanoshtx/
https://trailerkingbuilders.com/
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
__
Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: instagram.com/alex.vonderhaar
LinkedIn: www.linkedin.com/in/alex-vond...
Facebook: facebook.com/hiddenfallsmedia
Website: www.hiddenfallsmedia.com
Weekly playlist: bit.ly/HiddenFallsMedia