EP 53: Marketing Strategies for the Tactical Mind with Zach Babcock

What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.

 

On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience.

What You’ll Learn:

 

• What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains
• How to build customer trust, and raise your prices in the process, with just one short sentence
• Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel
• And much more!

Favorite Quote:

 

“How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.”

• Alex Vonderhaar

How to Get Involved:

 

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.  

 

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