EP 47: Friction Hunting with Roger Dooley

How many times have you filled up an online cart … and closed the tab? Except for your lack of finances, Roger Dooley is determined to eliminate the reason you didn’t checkout.

 

Roger is an international keynote speaker and author of Friction – 2019’s Best Business Book according to Strategy+Business. He’s trying to solve one of the most confounding eCommerce phenomena: why every year $3 trillion worth of merchandise makes it to a cart but fails to go through checkout. As an entrepreneur and former “corporate guy,” Roger’s experience has heightened his awareness of where the friction lies between companies and consumers.

 

On this episode of the Hidden Falls Media Experience, Roger and Alex connect over their neuromarketing philosophies. Roger reveals his fervor for friction hunting while breaking down how humans make decisions. Listen in for an episode that will make you reconsider why you didn’t checkout.  

 

What You'll Learn:

 

• Why Roger says incorporating a higher-end product will increase your original product sales
• What nonconscious motivators are at play when a consumer decides to make a purchase
• How employee-company trust can be measured through blood samples
• And much more!

 

Favorite Quote:

 

“It's important to remember these buyers are still human. That industrial buyer is not just worried about your product specifications. That person is worried about – will this purchase help them get promoted? Maybe it’ll get them a raise. If it goes bad, could it get them fired or demoted?”

– Roger Dooley

 

Connect with Roger:

 

rogerdooley.com

 

Twitter

 

LinkedIn

 

How to Get Involved:

 

Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.  

 

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!