EP 44: Fix This Next With Mike Michalowicz

Do you even know what is the weakest link in your business or are you simply dealing with each problem once it becomes overwhelming? It's time to consider the root of the issue outside the realm of logical remedies. Problems and solutions should be treated like separate entities if that issue is going to be totally and sustainably eradicated from your business model.

 

Mike Michalowicz is more than a business strategist and lifelong entrepreneur – he is also a regular human being. He has built a brand by embracing his authentic self and hopes to help businesses do the same. In addition to founding, leading, and selling multiple multi-million dollar companies, he has also authored a series of research-based books that narrate how to grow a healthy and strong company. His ability to explain strategy through story will simplify the prospect of entrepreneurial endeavours for any aspiring business owner.  

 

On this episode of The Hidden Falls Media Experience, Alex and Mike break down why businesses tend to fail at identifying the links between their problems, and how this ultimately limits them from executing a viable solution. Listen in for an episode that will inspire you to realign the way your business interacts with the rest of the world.

 

What You'll Learn:

• How to leverage the senses inside your own business to amplify your company’s message.  
• What leaning into your authentic self means and how it will help your company resonate with the right community. 
• Why Mike says increasing sales won’t fix your business’ financial struggles – it may actually make the problem worse.
• And so much more!

 

Favorite Quote:

 

“If you're the nerdy guy, be the nerdy guy and lean into it. If you truly are the rich, jerky type guy lean into that. You know, you got to be authentic. The second we start trying to play into what we think the community wants is the second we start diluting ourselves.” – Mike Michalowicz

 

Connect with Mike:

 

Mikemichalowicz.com

 

Mike Up Your Business Podcast

 

Twitter

 

LinkedIn

 

Amazon Books

 

How to Get Involved:

 

Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.   

 

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