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Welcome to The Hidden Falls Media Experience, hosted by entrepreneur, CEO, neuro-marketer, investor, and public speaker Alex Vonderhaar. On this podcast you'll find a mix of my show episodes, keynote speeches on marketing and business, segments from my weekly video series, interviews, and fireside chats I've given, as well as new and current thoughts I record originally for this incredible audio experience.
Episodes
Monday May 31, 2021
Monday May 31, 2021
What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.
On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience.
What You’ll Learn:
- What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains
- How to build customer trust, and raise your prices in the process, with just one short sentence
- Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel
- And much more!
Favorite Quote:
“How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.”
- Alex Vonderhaar
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday May 24, 2021
Monday May 24, 2021
Storytelling is a mission-critical artform. Friction is the biggest deterrent for consumers crossing that checkout finish line. You aren’t addicted to technology, you just haven’t mastered how to be indistractable yet. And failure is your best window to view success.
We are all human beings and right here is the best insight on how to market like one. Your host Alex Vonderhaar has brought on a diverse set of experts throughout the course of this show who have shared, explained, and confessed the lessons they wished they learned sooner and the obstacles they are still trying to overcome.
On this episode of the Hidden Falls Media Experience, we look back on the best advice, stories, and sentiments that have come to life because of this show. Listen in for an episode that brings you the best of Hidden Falls – all in one place.
What You'll Learn:
- What tools and skills are essential to developing tactics that tap into another human’s psyche
- How technology has a bigger role in your everyday life than you could possibly imagine
- Why your mindset towards work is the most influential component to success
- And much more!
“You have to have the courage to abandon the people who are seeing the fake you so that people when they see the real you, can accept you. That leap from changing one tribe to another is really frightening. But if you do it, oh my god, the upside is so rewarding.”
- Mike Michalowicz
“Boredom, loneliness, anxiety, fatigue, uncertainty, stress – these are the internal triggers that we seek to escape from. The first step to becoming indistractible is mastering those internal triggers.”
- Nir Eyal
“The model of business that wins today is a flexible business mindset – that as a CEO it’s okay to fail. It's okay to be curious, to ask questions, to test stuff that we're not sure about. That is the only way you will build a roadmap to success.”
- James Jacobi
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Friday Apr 30, 2021
Friday Apr 30, 2021
Have you ever wondered what the secret is to living your best life? We all know we have to put in the work to get what we want...but more importantly, it takes being consistent and having good habits to make the work count!
On this episode of “Friday Fast Track,” Alex shares daily habits he’s implemented that have changed his life. They’ve allowed him to grow in his business and achieve many personal goals, getting him to be where he wants to be.
If you want to excel when it comes to your income, fitness, and cognitive capacity, then this episode is for you. Tune in to learn more on how to get work done faster and be performing at a higher level.
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What You'll Learn:
- That you have to be clear when creating your goals.
- How by following these steps you can become more creative, and have less anxiety.
- Why without consistency your time will be wasted and your goals will fail.
Favorite Quote:
“ You really can't expect to get what you want or achieve anything in particular without having a direction.”
– Alex Vonderhaar
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Apr 26, 2021
Monday Apr 26, 2021
The pandemic forced businesses to adapt to new systems and operations rapidly. Some struggled, others stumbled, and many signed off ultimately.
James Jacobi helps everyone from small businesses to CEOs improve their leadership, market development, and operational excellence. He generates growth and improves the operations and sales of any business.
In this episode of the Hidden Falls Media Experience, James and Alex explain how to refine any business while strategically positioning them for exponential growth. James emphasizes the importance of listening to your audience and explains productive ways to do so. Listen in for an episode that will modernize your business model.
What You'll Learn:
- Why optimizing your business’ traffic online is one of the most effective growth methods
- What roadmaps Google provides to simplify and accelerate your business strategy
- How actively taking risks and failing forward is the best way to ensure your business continues to grow
- And much more!
“If you have that growth mindset, you can't go wrong. You really can't. Even if you have a bad day, or you lose, you’ll learn from it.”
- James Jacobi
Connect with James:
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Friday Apr 23, 2021
Friday Apr 23, 2021
Do You Own Your Data? - Friday Fast Track #3
Marketing techniques are considered the standard and are accepted in the industry even though they shouldn’t be. Marketers are supposed to help grow your business, but some play a short-term game of gain that does not benefit YOU, the business owner.
Today Alex asks a crucial question to us all: Do you own your data? Some digital agencies will do work for you on their account, and you’ll end up paying money to them while not even owning the data!
On this episode of “Fast Track Friday,” you will learn the secret behind this marketing strategy and the steps you can take to prevent your business and data from being robbed blind! Tune in to learn more.
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What You'll Learn:
- How slimy people in the marketing world only have their best interest in mind.
- Why this form of marketing should always be considered theft and fraud.
- That there are three steps, you can take to prevent someone else from owning your data.
Favorite Quote:
“ I know as a marketer that when you win, I win.”
– Alex Vonderhaar
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Apr 19, 2021
Monday Apr 19, 2021
Start celebrating every win, every day – no matter how small. By celebrating positive action with your team you will motivate one another through lessons and losses.
Tomas Keenan is the COO of Break Free Academy. He has owned and operated multiple businesses but had a more humble start as a technician installing car audio systems. All of the advice Tomas offers to clients and when speaking has been derived from his personal experience as a blue-collar worker, entrepreneur, and human being.
On this episode of the Hidden Falls Media Experience, Tomas and Alex examine what makes a healthy routine and how to stack your day for success. Tomas reveals the challenges he overcame in order to maximize his everyday wins. Listen in for an episode that will get you to see success with clear vision.
What You'll Learn:
- How setting anchor points during your day will motivate you to reach even the smallest milestone
- What taking a step back from your business will do to refocus your vision
- Why visualizing your end goal will help it become a reality
- And much more!
Favorite Quote:
“Intentional focus and putting structure in place will improve your business exponentially”
– Tomas Keenan
“If I go into work and I get sidetracked, I get smashed, there's fires to put out all day and the day goes to complete shit. I've still won the day. I've still put the time into my family, even if I can't make it home for dinner that night”
– Tomas Keenan
Connect with Tomas:
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Friday Apr 16, 2021
Friday Apr 16, 2021
We all know that we shouldn’t put our brand out racing towards the bottom when it comes to pricing, but some larger companies do this to their advantage. The challenge is this: if you drop your prices too low, will it hurt your brand?
In this episode of “Fast Track Friday,” Alex shares with us in eleven steps how all successful low price-low volume companies begin and what makes them effective at this type of marketing.
You will learn that there is no wiggle room in their business model and know their role to the consumer. Tune in to this episode to learn how only a few can conquer this scale of marketing.
What You'll Learn:
- How there are companies that utilize the low pricing strategy to play the marketing game.
- The 11 steps of how they do it!
- That low pricing strategy is super effective when done correctly.
Favorite Quote:
“If you’re not focused on scaling, you have a hobby, not a business.”
– Alex Vonderhaar
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Apr 12, 2021
Monday Apr 12, 2021
We have all done it. You turn on the TV and, without thinking, start scrolling through social media while the nightly news plays aimlessly in the background. This isn’t because you are addicted to your feed – you are distracted by it. Distracted behavior is likely to present in aspects of your life you haven’t even noticed.
Nir Eyal is an expert on the intersection of psychology, technology, and business. His most recent best-seller, Indistractable: How to Control Your Attention and Choose Your Life, breaks down the habit of distraction many people fall victim to every day.
In this episode of the Hidden Falls Media Experience, Nir and Alex dive into what constitutes addiction, habits, and triggers to give a comprehensive take on how to overcome distraction in your life. Listen in for an episode that will realign the way you approach productivity.
What You'll Learn:
- What is pseudo-work, and why it is harmful to your productivity
- How internal and external triggers influence your response to uncomfortable emotional states
- Why any task can’t become a habit and how activities that are performed within this stream of unconscious thought don’t necessarily make you more productive
- And much more!
Favorite Quote:
“When you tell people they're addicted to something; they believe there's nothing they can do. Because addiction is this compulsive dependency; because it is a pathology – we medicalize and moralize behavior that we can control.”
- Nir Eyal
Connect with Nir:
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Friday Apr 09, 2021
Friday Apr 09, 2021
Have you ever been to the grocery store and came across deals that you just couldn’t pass up? Often they look like buy one get one free, or buy ten for a dollar apiece... what a deal! What do we often do? We buy it out of fear that the deal won’t be around the next time we go to the store.
On this episode of “Friday Fast Track”, Alex talks about how he has discovered the one technique that sticks out to him the most after over a decade’s worth of experience: scarcity.
The technique is simple: normalize the perceived scarcity of a product set at a certain amount, and your product will get sold! Tune in to this episode to learn more.
What You'll Learn:
- How companies can manipulate the buyer by selling their product in amounts that no one actually needs.
- How scarcity marketing actually works!
- The words to use to increase scarcity.
Favorite Quote:
“When you start to see marketing campaigns, it’s really hard not to see them anymore.”
– Alex Vonderhaar
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Monday Apr 05, 2021
Monday Apr 05, 2021
Are you always burnt out but feel pressured to work overtime? Learn to enhance your productivity while doing less. Jordan Mederich created DropFunnels on the belief that we don’t need to be working more, but working more efficiently.
As one of the fastest growing, online marketing platforms and the only tech-free tool of its kind, DropFunnels allows you to build a website, blog, sales funnel, and more – all in one place. Jordan has a passion for innovating and investing in the future of marketing.
On this episode of The Hidden Falls Media Experience, Jordan and Alex discuss the harsh reality of hustle culture and how the marketing world tends to enforce this unsustainable lifestyle. Jordan describes how his work schedule – 6-hour days, working in 90-minute “sprints” – allowed him to efficiently launch DropFunnels while also maintaining a healthy work-life balance. Listen in for an episode that will make you rethink working overtime.
What You'll Learn:
- How hustle culture has been scientifically proven to be unproductive
- What influence sales funnel psychology had on the tech world
- Why integrating DropFunnels with WordPress allowed them to grow swiftly while fulfilling a substantial need in the market
- And much more!
Favorite Quote:
“You can have everything that you want in your life, just don't want what other people have. It's like a cardinal sin. Want what you want. Go get what you want. Decide what you want, and then go get it.”
- Jordan Mederich
“It's amazing how any project that you do, when you understand marketing, can be amplified by those strategies”
- Jordan Mederich
Connect with Jordan:
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!